Our staff

pfeg's greatest asset is its people. Our staff and board come from strong backgrounds in education, industry and the public sector. Based in a National Office in London, but with freelancers around the country, you can call or email us to get the support you need to plan and teach financial education. If you have a general enquiry, you can call 020 7330 9470 or email info@pfeg.org.

Tracey Bleakley - Chief Executive

Tracey joined pfeg as Chief Executive in 2012 following three years as UK Director of MEND, a social enterprise running family community-based programmes to tackle overweight and obesity. She started her career as an Engineering Management trainee for British Rail, followed by a thirteen year career in management consultancy with Price Waterhouse, Accenture and ITV. Tracey has a mechanical and electrical engineering degree, an MBA, and postgraduate qualifications in International and Social Policy. Tracey is a trustee for the Money Advice Trust, and for humanitarian charity RedR. She is a fellow of the RSA and ACEVO and a patron of Bolton Lads & Girls Club. Phone: 020 7330 9470, Email: tracey.bleakley@pfeg.org

Steve Stillwell - Director of Education (Maternity Leave cover for Fiona Ellis)

Steve Stillwell joined pfeg in December 2013 as the Director of Business Development before becoming the Director of Education. He has spent over 35 years working in education. Steve began his career as a secondary school teacher before becoming an education advisor for a local authority in North London. This was followed by 10 years at the Centre for Education and Industry at the University of Warwick. Steve joined the Financial Services Authority in 2001 to lead on its work to help raise the financial capability of young people across the UK. Over the past 12 years he has worked closely with many stakeholders – including pfeg – as part of the emerging national strategy for financial capability being led initially by the FSA and then the Money Advice Service. Email: steve.stillwell@pfeg.org

Anna Foster - Interim Head of Programmes and Services

Anna is responsible for ensuring that teachers and other educators have access to high quality support, resources and advice to help them teach financial education to young people through our Services, as well as having an overview of pfeg's Programmes and Projects. In addition, she oversees pfeg’s IT, digital and other internal services, and sits on the senior management team. Previously Anna headed up pfeg’s IT function, before this doing various roles at pfeg, a large pharmaceutical, and for a charity in the Ivory Coast. Anna has a degree in IT, Business Management and French. Email: anna.foster@pfeg.org

Kat Hodgkinson - Head of External Affairs

Kat graduated with an MA in Arts Administration and Cultural Policy from Goldsmiths in 2007 and joined the pfeg team in 2009, where she later became pfeg's first Campaigns manager. As part of her role Kat provides the secretariat for the All Party Parliamentary Group on Financial Education for Young People, which led the successful campaign for financial education to be included in the national curriculum. Email: kat.hodgkinson@pfeg.org

Carmel Kavanagh - Acting Senior Head of Strategic Planning and Finance

Carmel joined pfeg in April 2013 and heads up pfeg's finance function. Carmel has over 10 years experience of financial management and control in the charity sector. Most recently as Head of Corporate services for The Princes Trust, there her portfolio included public sector contract management, finance and administration for 9 sites across London and the South East. She also led on merging budgets, contracts and redefined systems and procedures for the region, following The Princes Trust and Fairbridge merger. Carmel is responsible for the strategic oversight and delivery of the finance function within pfeg. When she is not at pfeg Carmel works as a Magistrate in Surrey and enjoys participating in two lively reading groups. Email: carmel.kavanagh@pfeg.org

Braden Clamp - Services Administrator

Braden joined pfeg in December 2012 as an administrator within the services team. He is responsible for a range of duties including the Quality Mark resource accreditation process, editing the website and customer service. He recently moved to London from his hometown of Vancouver. Prior to his role at pfeg, Braden worked in the environmental industry providing custom waste solutions for corporate clients. He recently graduated from the University of British Columbia, where he studied sociology. Email: braden.clamp@pfeg.org


Holly McLaren - Education Resources Manager

Holly joined pfeg in January 2013 as part of the Programmes and Services team, and oversees & develops the Quality Mark alonside delivering the ASKpfeg advisory service. Her previous posts include Education Officer at the Royal Town Planning Institute and Professional Support Officer at the Royal Geographical Society (with IBG) - a role in which involved the development of online teaching resources and fieldwork CPD for geography teachers. Holly has a PhD in Cultural Geography and retains an interest in questions of art, identity and place. Email: holly.mclaren@pfeg.org

Judi MacLeod - Executive Assistant, HR & Office Manager

Judi joined the pfeg team in 2012 as Tracey’s PA, having previously worked as HR and Office Manager for a social enterprise. As well as supporting Tracey, Judi also takes care of HR and office management for pfeg, and manages the admin side of the pfeg Forum. Before moving to the voluntary sector, Judi spent 12 years working in Human Resources, including working as the HR Director for an AIM listed media company, and as HR Manager for a large print company. Judi has also worked as General Manager for an entrepreneur, Communications Manager for an interior design company, and Regional Coordinator for one of the largest technology companies in the world, so brings many other useful skills and experiences to pfeg. Email: judi.macleod@pfeg.org


Liz Currie - Projects Manager

Having joined pfeg as a project administrator in 2008, Liz’s role has developed and expanded to Projects Coordinator in early 2011, and then onto Projects Manager in 2012. Liz has worked on all six My Money Weeks and has been integral in reenergising the pfeg Volunteer Network. Before pfeg, Liz obtained a BSc (Hons) in Applied Psychology in 2005, and travelled extensively around New Zealand and Australia. Email: liz.currie@pfeg.org

Matt Hartley - Senior Media and Communications Officer

Matt joined pfeg in 2012 and is responsible for the charity’s media relations and communications.  Before joining the charity, he worked in public relations at debt charity Consumer Credit Counselling Service (CCCS) and prior to that ran the office of a Member of Parliament in Westminster.  He is a member of the Chartered Institute of Public Relations (CIPR), serves as a primary school governor and volunteers to help run his local Credit Union.  Phone: 020 7330 9478, email: matt.hartley@pfeg.org

Elle Cradock – Projects Coordinator

Elle joined pfeg in March 2013 as part of the Programmes and Services Team. She has a background as an educator both in the UK and Africa. After graduating SOAS with an MA in Social Anthropology, she entered the not-for profit sector, writing fundraising proposals and coordinating youth projects. Email: elle.cradock@pfeg.org

Russell Winnard - Senior Education Consultant

Russell began his career within the financial services industry, before moving into teaching and then education consultancy. His time teaching highlighted the need for all young people to have a financial education and prompted the decision to move into consultancy in this field. Russell has a wide range of financial education experience including resource writing, development and delivery of CPD, and providing direct support to schools, local authorities and other organisations. Prior to his current role Russell has worked with pfeg in both an employed and freelance capacity since 2006. Email: russell.winnard@pfeg.org

Sally Van Wyk - Book-keeper

Sally was born on the Isle of Wight but spent most of her life in South Africa. There she worked for a non-charitable organization dedicated to educating underprivileged children. She returned to the UK in 2006 and joined pfeg in the position as book-keeper. Email: sally.vanwyk@pfeg.org

Michaela Kirsop-Holdford, pfeg's Programmes and Services Delivery Director is currently on maternity leave


Our freelance team

pfeg uses a network of freelance education consultants to deliver its work in schools and local authorities. To contact any of our freelance consultants please email info@pfeg.org or call 020 7330 9470.