Our staff
pfeg's greatest asset is its people. Our staff and board come from strong backgrounds in education, industry and the public sector. Based in a National Office in London, but with freelancers around the country, you can call or email us to get the support you need to plan and teach financial education. If you have a general enquiry, you can call 020 7330 9470 or email info@pfeg.org.
Tracey Bleakley - Chief Executive
Tracey joined pfeg as Chief Executive in 2012 following three years as UK Director of MEND, a social enterprise running family community-based programmes to tackle overweight and obesity. She started her career as an Engineering Management trainee for British Rail, followed by a thirteen year career in management consultancy with Price Waterhouse, Accenture and ITV. Tracey has a mechanical and electrical engineering degree, an MBA, and postgraduate qualifications in International and Social Policy. She is a school governor and a fellow of the RSA. Phone: 020 7330 9470, Email: tracey.bleakley@pfeg.org
Michaela Kirsop-Holdford - Programmes & Services Delivery Director
Michaela has worked in the Education charity sector for over 8 years helping to deliver programmes and services to improve the lives of young people. She joined pfeg in 2007 initially as Head of Support Services where her passion for the management and development of people has helped her build a strong team. Now, as the Programmes and Services Delivery Director, she is responsible continuous improvement and innovation delivering high quality programmes and services that make a difference. Outside the office Michaela’s creative streak comes to the fore in illustration and cooking – a great deal of which gets sampled back at pfeg. Email: michaela.kirsop-holdford@pfeg.org
Celia Allaby - Education Policy & Development Director
Appointed to the pfeg senior management team in 2011, Celia has over 20 years experience in education. First, teaching in primary and secondary schools, before becoming a local authority adviser for 10 years, including being an Ofsted inspector. An interest in music led her to set up a CD shop with her partner, but she couldn’t quite leave education behind, realising that this is still what makes her heart race. Celia joined pfeg originally in 2007 as a freelance consultant on the primary What Money Means programme and saw at first hand how inspiring and creative teachers can be when they help young children to understand money. She took over the management of WMM from 2008 and from 2009 she was Regional Director for the Southern Region. Email: celia.allaby@pfeg.org
Anna Foster - Head of Services
Anna moved into the role of Head of Services and onto the Senior Management team in late 2012, after having spent several years as pfeg's IT and Website Manager and Head of IT and Digital. Previous to this she undertook various administrative roles at pfeg involving the Quality Mark, website and general support to colleagues. She is now responsible for ensuring that pfeg's internal and external services are run effectively and efficiently. Anna has a degree in IT, Business Management and French. Email: anna.foster@pfeg.org
Kat Hodgkinson - Head of External Affairs
Kat graduated with an MA in Arts Administration and Cultural Policy from Goldsmiths in 2007 and joined the pfeg team in 2009, where she later became pfeg's first Campaigns manager. As part of her role Kat provides the secretariat for the All Party Parliamentary Group on Financial Education for Young People, which led the successful campaign for financial education to be included in the national curriculum. Email: kat.hodgkinson@pfeg.org
Matt Davis - Head of Business Development and Fundraising
Matt joined pfeg in December 2012 to head up the charity's new business development and fundraising activities. Matt is committed to working in the voluntary sector and has over ten years’ experience of senior business development, fund raising and senior governance roles. Working with national, regional and local charities, Matt has secured high value grant applications, sponsorship and tenders, and supported the development of a number of sustainable social enterprises. Matt is responsible for developing funding strategy to support pfeg’s ability to deliver innovative and effective services. Email: matt.davis@pfeg.org
Carmel Kavanagh - Head of Finance
Carmel joined pfeg in April 2013 and heads up pfeg's finance function. Email: carmel.kavanagh@pfeg.org
Holly McLaren - Education Resources Manager
Holly joined pfeg in January 2013 as part of the Programmes and Services team. Her previous posts include Education Officer at the Royal Town Planning Institute and Professional Support Officer at the Royal Geographical Society (with IBG) - a role in which involved the development of online teaching resources and fieldwork CPD for geography teachers. Holly has a PhD in Cultural Geography and retains an interest in questions of art, identity and place. Email: holly.mclaren@pfeg.org
Braden Clamp - Services Administrator
Braden joined pfeg in December 2012 as an administrator within the services team. He is responsible for a range of administrative duties including the Quality Mark resource accreditation process, editing the website and customer service. He recently moved to London from his hometown of Vancouver. Prior to his role at pfeg, Braden worked in the environmental industry providing custom waste solutions for corporate clients. He recently graduated from the University of British Columbia, where he studied sociology. Email: braden.clamp@pfeg.org
Judi MacLeod - Executive Assistant and HR
Judi joined the pfeg team in 2012 and supports Tracey and pfeg as a whole, as well as performing office management and HR functions. Email: judi.macleod@pfeg.org
Laurence Duffell - IT and Database Manager
Laurence joined pfeg late 2011 as IT & Database Manager. Previously he had spent many years working for Financial Services organisations in both IT technical and management positions. Laurence also has experience in Risk Management, Business Continuity and Customer Service roles and enjoys helping others in the workplace. Prior to joining pfeg, Laurence ran his own IT Training and Consultancy business offering tuition and support to small business and home users. Email: laurence.duffell@pfeg.org
Liz Currie - Projects Manager
Having joined pfeg as a project administrator in 2008, Liz’s role has developed and expanded to Projects Coordinator in early 2011, and then onto Projects Manager in 2012.. Liz has worked on all four My Money Weeks and has been integral in reenergising the pfeg Volunteer Network. Before pfeg, Liz obtained a BSc (Hons) in Applied Psychology in 2005, and travelled extensively around New Zealand and Australia. Email: liz.currie@pfeg.org
Matt Hartley - Senior Media and Communications Officer
Matt joined pfeg in 2012 and is responsible for the charity’s media relations and communications. Before joining the charity, he worked in public relations at debt charity Consumer Credit Counselling Service (CCCS) and prior to that ran the office of a Member of Parliament in Westminster. He is a member of the Chartered Institute of Public Relations (CIPR), serves as a primary school governor and volunteers to help run his local Credit Union. Phone: 020 7330 9478, email: matt.hartley@pfeg.org
Monique Dall'Occo - Programme Manager
Monique joined pfeg as Programme Manager in April 2013. She brings significant project management and service development experience gained in the voluntary, public and private sectors. Passionate about education and social change, she has dedicated much of her career to supporting the sustainable development of charities and social enterprises, as well as enhancing employment and training opportunities for young people and the children’s workforce through national programmes. Former posts include Service Development Manager at Children England, the national umbrella body for charities working with children and young people, Skills for Life Coordinator at Southwark Council and Training Services Manager at Fairbridge. Monique is also a PRINCE 2 practitioner, experienced trainer and Associate of the Institute of Consulting. email: monique.dallocco@pfeg.org
Morven Campbell - Projects Coordinator
After graduating in 2006 with a degree in English Literature from the University of Edinburgh, Morven worked at a number of arts festivals in the UK and Australia as an event manager.
She joined pfeg in November 2011 as Projects and Quality Mark Coordinator and is currently enjoying using her organisational and creative skills within the charity sector. Email: morven.campbell@pfeg.org
Elle Cradock – Projects Coordinator
Elle joined pfeg in March 2013 as part of the Programmes and Services Team. She has a background as an educator both in the UK and Africa. After graduating SOAS with an MA in Social Anthropology, she entered the not-for profit sector, writing fundraising proposals and coordinating youth projects. Email: elle.cradock@pfeg.org
Philippa de Lacy - Policy and Public Affairs Coordinator
After completing a master’s degree at the University of Oxford, Philippa joined pfeg in 2012 to work on campaigns and communications. Since then, her interest in youth policy and research has seen her role develop, linking the busy Policy and External Affairs teams and coordinating pfeg’s parliamentary work. Prior to joining pfeg, Philippa worked on digital media and PR for a small design company and carried out research in the third sector. Email: philippa.delacy@pfeg.org
Sally Van Wyk - Book-keeper
Sally was born on the Isle of Wight but spent most of her life in South Africa. There she worked for a non-charitable organization dedicated to educating underprivileged children. She returned to the UK in 2006 and joined pfeg in the position as book-keeper. Email: sally.vanwyk@pfeg.org
Sonal Bhargo - Project Administrator
Sonal joined pfeg late 2011 as an administrator, and has since specialised in projects administration. She has had a number of administrative and customer service roles which have helped her to gain the skills required in communicating with a wide variety of people, and building strong working relationships. Her aim is to continue developing her skills and experiences whilst broadening her knowledge of the charity sector. Email: sonal.bhargo@pfeg.org
Our freelance team
pfeg uses a network of freelance education consultants to deliver its work in schools and local authorities. To contact any of our freelance consultants please email info@pfeg.org or call 020 7330 9470.



